So here we are, 2010. The Christmas season is drawing to a close, and the streets are filling up with empty bottles, recycling, rubbish, even perhaps the occasional dishevelled partygoer. But the pavements of Amsterdam have been littered with some rather more unique litter.
MINI Netherlands and their ad agency came up with a pretty quirky piece of Guerilla marketing to see in the New Year, littering the busy streets with oversized “MINI boxes”.
Nestled among the usual festive trash, the enormous cardboard MINI packaging certainly stands out and demands attention. The boxes, which are empty, are covered with MINI line drawings on each side, along with marketing material promoting the affordability of the new MINI in the Netherlands.
This is just the latest in a long standing tradition of off the wall promotion of the MINI brand around the globe. Previous stunts have seen the car take to driving up buildings, set sail at sea, and pass itself off as a subway entrance. The only slight shame with this work is that Heineken beat MINI to the punch with a very similar promotion only a few weeks earlier.
Via Ads of the World.
Tags: advertising, Amsterdam, marketing, mini
Cute promo, but are they going to pick up their litter after the cuteness wears off?
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This post was mentioned on Twitter by theSwitchback: MINI boxes litter the streets of Amsterdam: http://overboo.st/i...
@paulgraz, I’d certainly hope so, be a bit much to expect the regular collection service to take them!
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